The Tourism Training Network Division, Product Promotion Department, Tourism Authority of Thailand (TAT), cooperated with Than Bokkhorani National Park, Ao Luek District, Krabi Province, in the survey of the Than Bokkhorani National Park on 16-17 December 2007. This aimed at collecting data on tourism marketing, its potential and difficulties. After that, the data were analysed in order to obtain guidelines for the promotion of tourism product quality and marketing in the area as an ecotourism destination for foreign tourists. As a result of the survey, TAT will work together with relevant stakeholders to initiate a model of quality tour programmes focusing on expanding value-added tourism products and services of Krabi Province. This will contribute to the creation of the tourism marketing position and brand for the province to be a quality destination. Then, the quality tourism products and services will be proposed to proper and quality tourism markets. At present, Than Bokkhorani National Park occupies a variety of attractions including natural trails, waterfalls, mangrove forests, Tham Lot, Tham Phi Hua To (a cave with prehistoric paintings) and Mu Koh Hong (limestone islands with crystal clear water, fine beaches and coral reefs). The islands are suitable for snorkelling and sea-canoeing and open only for one-day trippers. Visitors can get more information at the Visitor Centre of Than Bokkhorani National Park at telephone number 0-7568-1071, 0-7568-2058 or www.dnp.go.th
There are 900 islands, 90,000 rai of coral reef areas, 750,000 rai of mangrove forests, and 2,000 kilometers of coastal length. Compared to the world, Thailand's sea is small but it portrays the uniqueness that is rarely found anywhere else.
About Thailand
Thailand's coastal areas are split between the areas along the Gulf of Thailand (east and west) as part of the Pacific Ocean's South China and the Andaman Sea which is part of the Indian Ocean. Thailand is where two oceans meet : one, the Pacific, is the world's biggest ocean and the other, the Indian ocean, is the world's smallest and least explored. Thailand thus boasts the uniqueness in terms of marine life. We are one of top 10 countries in the world with the highest diversity of marine life
The Tourism Training Network Division, Product Promotion Department, Tourism Authority of Thailand (TAT), cooperated with Than Bokkhorani National Park, Ao Luek District, Krabi Province, in the survey of the Than Bokkhorani National Park on 16-17 December 2007. This aimed at collecting data on tourism marketing, its potential and difficulties. After that, the data were analysed in order to obtain guidelines for the promotion of tourism product quality and marketing in the area as an ecotourism destination for foreign tourists. As a result of the survey, TAT will work together with relevant stakeholders to initiate a model of quality tour programmes focusing on expanding value-added tourism products and services of Krabi Province. This will contribute to the creation of the tourism marketing position and brand for the province to be a quality destination. Then, the quality tourism products and services will be proposed to proper and quality tourism markets. At present, Than Bokkhorani National Park occupies a variety of attractions including natural trails, waterfalls, mangrove forests, Tham Lot, Tham Phi Hua To (a cave with prehistoric paintings) and Mu Koh Hong (limestone islands with crystal clear water, fine beaches and coral reefs). The islands are suitable for snorkelling and sea-canoeing and open only for one-day trippers. Visitors can get more information at the Visitor Centre of Than Bokkhorani National Park at telephone number 0-7568-1071, 0-7568-2058 or www.dnp.go.th
